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A Purpose-Driven Partnership

COPA-COGECA and CropLife Europe Transforming Farming Together 

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With a single scan, you can act with confidence

Access field specific and future-proof PPP instructions at your fingertips. Making compliance simpler.

Learn about our pilot programme
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Digital labels
explained

Digital labels give farmers quick, easy access to approved product information directly on a mobile or desktop device. Why is it pivotal? Because replacing paper labels means getting instant, interoperable, machine readable, and up-to-date access to recommendations and safety information, all while reducing waste and the environmental cost of repeated relabelling.

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30+
Partnerships
~70
farmers currently testing AgriGuide and providing feedback
3
pilot countries: Italy, 

Germany, Romania
270+
current

subscribers

We are embarking on a paradigm shift

AgriGuide is a simple digital tool that helps farmers navigate complex PPP regulations with confidence. Watch this video to learn how it works.
ABOUT AGRIGUIDE

Seamlessly guiding farmers towards 
Plant Protection Product Compliance

With instant access to digital labels, farmers can quickly find the right product information and safely apply PPPs with real-time guidance. Thanks to Simple Application Record (SAppR) keeping, they can automatically create inspection-ready records. And throughout, farmers retain full control of their data. Read more

What is a
digital label

While physical labels or labels in pdf formats can be read by humans, digital labels are machine and software readable. Digital labels provide web-based product information via electronic screens such as smartphones and computers. In the case of AgriGuide, the digital labels can take users directly to important, regulated product information.

BENEFITS FOR FARMERS

Finding Label Information Easily
Complex Regulations Made Easy
Field Compliance Check
Recording Applications
Audit Preparation
Safety & Sustainability
Your Data, Your Control

KEY NUMBERS

1

Vision

3

Pilot countries

25

Participating
EU countries

15+

Stakeholders groups

150+

Farmers testing

20+

Companies & organisations

OUR JOURNEY

AgriGuide aims to enable machine and software-readable labels

Where we started

With increasingly complex and changing regulations, we wanted to offer a solution that would reduce this administrative burden & allow farmers to concentrate on optimising crop growth in a sustainable way.

Where we are

We are growing as we learn. Building on a successful pilot launch in Germany, Italy and Romania, we are working to expand our footprint even further.

Where we are going

Our aim is to deploy AgriGuide to all EU 27 countries in the next few years, enabling all farmers easy and immediate access to digitised Plant Protection Product labels.

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OUR Partners

AgriGuide is a CropLife Europe initiative and all collaborators are fully committed to contributing to
sustainable farming practices and the responsible use of crop protection

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How AgriGuide works

1

Plan the season

Product selection, if needed

2

Scan label

Connecting with AgriGuide algorithms

3

Identification of relevant conditions of use

Geolocalisation, real time information can be provided

4

Pro-active compliance instructions

Ex. warning system if you are too close to a buffer zone

5

Transfer of data

From PPP application on field to a database of your choice

6

Leverage data

Farm operations optimization

Contact us

Have questions, suggestions, or just want to say hello? Feel free to reach out to us. We value your input and look forward to connecting with you.

Contact Us